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Brand Bidding - Is your paid search protected from fraud?

Brands generally bid on their branded keywords to lower the cost-per-click or block out their competitors. But the threat actors or competitors bid on popular brand keywords to steal their online user traffic and increase their CPC rates. This article will cover the dark side of paid advertising on search engines, brand bidding, and how it affects online brands.


Cookie Hijacking

Cookie or Session Hijacking is a major contributor to the losses in ad revenue. VPT’s top-notch team of engineers helps you to overcome customer journey Hijacking and safeguard your brand reputation.