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7 Great Examples of How Augmented Reality is Changing the Marketing Landscape | Innoppl
Making an Android app with Augmented Reality (AR) technology offers businesses a great way to stand out from the competition and create an engaging user experience. AR has become increasingly popular in recent years, providing innovative opportunities for businesses to interact with customers and market their products or services. Here are 7 great examples of how businesses are using AR technology for marketing purposes:
IKEA developed an AR app that allows users to visualize furniture in their homes before committing to a purchase.
Sephora's Virtual Artist app uses facial recognition technology to let users ‘try on’ different makeup looks from home.
Lowe’s Holoroom lets customers design their ideal room using augmented reality tools and see what it would look like before they buy it.
Amazon partnered with AR company Blippar to let customers scan products for more information about the product or related deals on Amazon.
Home Depot launched Project Color which lets users visualize how a particular paint color will look in any room of their home without lifting a brush!
Pepsi Max used an interactive billboard ad that allowed passersby to interact with 3D characters using their mobile devices, creating a memorable experience for viewers.
Estée Lauder virtual makeover app allowing customers to try on different makeup shades and products from the comfort of their own home!
Making an Android app with Augmented Reality technology is becoming more popular as it's being leveraged by big companies such as IKEA and Sephora, helping them engage more effectively with their target audience and getting better results than traditional marketing methods. Developers looking to create Android apps should consider incorporating AR features into their projects to keep up with industry trends!
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