Technical SEO is an essential aspect of optimizing a website for search engines. However, many website owners and developers make common mistakes that can negatively impact the search engine rankings of their sites. Here are some of the most common mistakes people make in technical SEO, and how to avoid them. Not having a mobile-friendly website: With the rise of mobile internet usage, it’s crucial to have a mobile-friendly website. Google now uses mobile-first indexing, which means that the mobile version of a website is used as the primary version for indexing and ranking. If your website is not mobile-friendly, it will likely be penalized in search engine rankings. Slow page load speed: Slow page load speed can greatly impact the user experience and can also affect search engine rankings. Google has stated that page load speed is a ranking factor, so it’s crucial to optimize your website for speed. This can be done by reducing the size of images and other media, minifying code, and using a content delivery network (CDN).

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