Redundancy refers to the process when employers have to let go of their employees due to circumstances like situational factors unrelated to job performance or behaviour of the individual. Relocation of business, economic reasons, termination of the title of job, limited funding are some reasons for the same.

Evaluate your current position. It is thought that if you are in your adulthood, underpaid and overworked, you are an asset to your employer and company. The older you get and the more salary you accumulate and the better are your chances of redundancy. Get done with the work you are planning to do later. It is important to figure out what are the next career options for you after being laid off. Visit employment agencies, explore the freelance market and plan exactly how you will earn your living in case of any unforeseen circumstance. Never let your employer feel that you will leave. A heartless employer will get rid of you in case you say any such statement where you state that the job is not of much importance to you. It is important to focus on one’s work and maintain a balanced and healthy relationship with the employer. Do not let your enthusiasm show if you know that a redundancy selection procedure is going to take place or is taking place. Companies try to get rid of the poorer performers and will look at absenteeism, skills, disciplinary records, annual appraisals and other indicators. Make sure you leave no scope of such. Accept that you will be unlikely to get a well enough generous pay-off in a small company. Many people looking for redundancy would be told that they are too late or wrong, and also have no chance and then suddenly they are given an offer to join the same. It is said that “The trick is persistence.” Reviewing key personnels and their ability to take on additional roles within the company and evaluating the employment history of each employee in that particular role is an important task in evaluating potentially redundant roles.

There are various ways to grow on instagram, it is presently the go to social media networking site for sharing photos and videos with over 2 billion active users. Instagram marketing with a high follower count can heighten exposure for businesses to reach out to the target audience. It is very important to brainstorm content ideas that engage the audience to your overall traffic and sales goals.

Here are some ways to grow on instagram organically-

Instagram users currently spend about 40% of their time on the application watching reels, thus the first big step of growing in instagramto make one major change to your social strategy is by prioritizing growth of your Instagram account. Through reels and eye catching posts. Putting up quality content in your feed, as instagramabove all else, is a visual platform. And low quality content won’t get any engagement. Post regular and Use Instagram Analytics to feed your persona research in order to grow your instagram from zero. Use analytics to know when your audience is most active and use that data to optimize your posting schedule.Instagram also gives insights into your audience’s age, gender, and location breakdown thatcan be a starting point for customer persona research. There must be a steady flow of valuable content that keeps the users engaged. Any trend in instagramlasts for some time, but it is important to retain the followers you have into long-term followers. Get creative in the way you engage with your audience, as when people see that you have taken out the time to engage in a conversation or resolving of any query with them, there is quality engagement. Instagram bio adds identity to the business or profile, it is the primary identification. Thus instagram bio must contain relevant hashtags and CTCs that is crucial when looking for new Instagram users. The bio lets people discover what your brand is all about and this should give people the idea about why they should follow you. Keywords are also important in your bio. Also using relevant hashtags is important as hashtags can help your post appear in instagram search results and this post might appear in the main feed of people who are specifically interested in your niche. The number of hashtags should be between 3 and 5. Creative captions with clear call-to-action(CTA) or a question can be added to boost engagement. Engage your followers so that they interact with your content and remain followers over the long term.The only way to learn what works best for your audience and potential new audience is to experiment and track your results. The final step is to add the location if it is relevant to your business. This can help build your local following and make it easier for other local brands to find and contact you. It is important to utilize instagram analytics, hashtags, putting up high-quality images in your feed and create engaging feed and CTA. These tips can be used as a guide to set up the pedestal for success.

An Advertising campaign includes different actions that are played out on different platforms but belong together in terms of content. Acquiring new customers, increasing sales, customer loyalty, a new product launch, and creating reach for the brand are some of the objectives of marketing campaigns. Another very important factor is different marketing options used depending on the target group.

The first step to successful marketing campaign is to think about successful implementation and planning of the campaign from beforehand. Checklist for successful advertising company are-

1.Lay down the goals

Defining marketing goals for the campaign will form the basis for next steps of advertising company. The goals must be made visible to all the members and in the end it must be checked if the goals have been achieved or not.

2.Determine the target group

After the goals of the campaign is determined it is time to determine target group. Depending on the goals that have been set, very different target groups come into play.

3.Budget planning

A pre allocated budget is a very important factor with its financial planning in proper use. Specific advertising campaign is compared to other campaigns during the year and how much more or less budget should be allocated to it. Budget planning includes determining the capacities within the marketing team that has to be prepared and implemented.

4.Prepare a concrete strategy

Media planning takes place at this stage and the following channels are used and are among the best known- social media ads, influencer marketing, digital advertising, tv advertising, radio advertising and the traditional newspaper advertising. A mix is recommended in order to reach as many customers as possible within the target group.

5.Set a timeline

A project plan must record when the campaign commences and how long it will be active. Two factors come at play together like fixed budget plays a role in time management while fixed dates too play an important role in enhancing better work.

The practice of protecting sensitive information and critical information from unrecognised attacks. It’s also known as information technology security or electronic information security. With a rising number of data breaches each year the global cycle threat continues to evolve. The United States has created a cyber-security framework, to combat the proliferation of malicious code. Attackers are always looking for new ways to escape IT notice and exploit emerging weaknesses.

There are three types of cyber threats-

1.Cybercrime- individuals or groups targeting disruptions to enjoy financial gains.

2.Cyber attack- attack with the purpose of politically motivated information gathering.

3.Cyber terrorism- intended to undermine electronic systems to cause panic.

Cyber safety tips include-

1.Updating of software

2.Using of anti virus software

3.Keeping strong passwords

4.Do not click on links in emails from unknown senders

5.Avoid using insecure WiFi

Perimeter-based security is no longer adequate but implementing security controls within each environment creates complexity thus, to be successful in executing a zero trust strategy, organisations need a way to combine security information in order to generate the context that informs and enforce validation controls.

Redundancy refers to the process when employers have to let go of their employees due to circumstances like situational factors unrelated to job performance or behaviour of the individual. Relocation of business, economic reasons, termination of the title of job, limited funding are some reasons for the same.

1.Evaluate your current position. It is thought that if you are in your adulthood, underpaid and overworked, you are an asset to your employer and company. The older you get and the more salary you accumulate and the better are your chances of redundancy.

2.Get done with the work you are planning to do later. It is important to figure out what are the next career options for you after being laid off. Visit employment agencies, explore the freelance market and plan exactly how you will earn your living in case of any unforeseen circumstance.

3.Never let your employer feel that you will leave. A heartless employer will get rid of you in case you say any such statement where you state that the job is not of much importance to you. It is important to focus on one’s work and maintain a balanced and healthy relationship with the employer.

4.Do not let your enthusiasm show if you know that a redundancy selection procedure is going to take place or is taking place. Companies try to get rid of the poorer performers and will look at absenteeism, skills, disciplinary records, annual appraisals and other indicators. Make sure you leave no scope of such.

5.Accept that you will be unlikely to get a well enough generous pay-off in a small company. Many people looking for redundancy would be told that they are too late or wrong, and also have no chance and then suddenly they are given an offer to join the same. It is said that “The trick is persistence.” Reviewing key personnels and their ability to take on additional roles within the company and evaluating the employment history of each employee in that particular role is an important task in evaluating potentially redundant roles.

Artificial Intelligence (AI) refers to the incitation of human intelligence in machines that are programmed to think, mimic and execute human actions. The characteristic feature of AI is the ability to rationalise and take appropriate actions for achievement of specific goals. Machine learning is a sub part of Artificial Intelligence that present the idea that computer programs can adapt and learn new data without being assisted by humans. Critics argue that extensive use of AI can have a negative impact on society. AI is being used today across different industries ranging from healthcare to daily well-being. Learning, reasoning, perception are the strides of mimicking activities that have made rapid strides. With the further advancement of technology previous studies defining artificial intelligence becomes outdated. AI is constantly evolving with the changing growing needs of the society. The applications of AI are endless, it can be applied to various sectors as well as industries for social welfare as profit maximisation. The main goal of AI is reducing human efforts and transferring it to machines that are programmed to act and execute human action.

There are two types of Artificial Intelligence: weak and strong. Weak artificial intelligence refers to a system or unit designed to carry out a particular job. It includes games, Alexa, Siri, the various types of assistant. Strong Artificial Intelligence systems are the machines that carry out functions like human. They tend to be complex and are criticised to be harming the order of the nature. AI allows businesses and organisations to make better decisions to improve core processes by increasing speed and accuracy of decision making processes. AI can automate any repetitive task without the need for breaks and brain fog. It enhances products and services effective for end users and it can analyze data at a faster rate than humans. AI also maximises value of data with fewer mistakes and become more accurate than humans .AI experts have common responsibilities of practices for applications like processing of data, robotic control and accomplishment of complex tasks into simplified processes..

Electronic commerce refers to individuals selling and buying goods over the internet. It can be conducted in every type of device with internet connectivity. Financial services and every product that exists take place in e-commerce and are included in e-commerce transactions. E-commerce operates in market segments of consumer to consumer, business to business, consumer to business and business to consumer. E-commerce has helped small businesses gain access to wider market by provision of cheaper and efficient distribution channels. Online commerce is the transaction occurring between buyer and seller with the complete support of technology.

The last two decades has seen widespread use of e-commerce platforms like Amazon. There has also been substantial growth in online retail from 5% to 16% after the pandemic. In online commerce or online shopping customers access an online store to browse and place orders for products or services with a fee. After placing of order the customer’s browser will communicate with server hosting the e-commerce website. Data will be relayed to central device, called order manager. After this step, inventory levels are managed and merchant enters payment information using payment applications. Following which it will circle back to order manager to make sure funds are sufficient in the account for the order to be placed. After the validation has taken place, order manager notifies the store’s server and shows the message that order has been successfully placed, and then he sends order data to warehouse for dispatchment details

E-commerce also includes consumer to administration, here transactions are conducted online between consumers and public administration. Social security, payment of taxes and health services payment are included in C2A transactions. Around the clock availability, speed, wide availability, easy accessibility , reasonable and many discounts and personalization according to customer service are the advantages of online commerce. While, security, time, limited product experience and chances of fraud are included in disadvantages of e-commerce.

Klynus is an e-commerce website providing services of digital marketing of your businesses and SMEs. We turn your ideas into concrete reality. We resonate with customers and provide a perfect brand identity to attracting investors to your company. We assure you our services with our valued reputation of more than 10 years into delivering businesses ideas through a perfect website to end users.

The connection of businesses with ideal customers when they are on Google through SEO(Search engine optimisation) and PPC(Pay-Per-Click) . Digital marketing plays a valuable role in shaping of consumer behaviour and impact businesses positively in long run. Digital marketing is the way for brands to get a edge up on competition. Digital marketing presents test ad campaigns and reaches mobile users. Brand recognition is built with the presence of certain brands, it acts as a helping tool in building brand recognition. Brands develop trust with the audience with digital marketing as a tool providing businesses with additional sales channels. Like the business’s blog for educational purposes, news, events of the brand, promotion of certain goods and its services. Ability of digital marketing is to help brands educate their customers and share information. It has the potential to improve other’s lives. Giving brands a chance to present oneself to the doorsteps of people. Such is the power of digital marketing.

Every kind of business needs digital marketing as a platform to elevate itself and connect audience with potential brands at the right time. Another word for digital marketing is online marketing, it refers to marketing efforts occurring across the internet. There is connection with current and prospective customers through texts and is vital for brand awareness. The numerous digital tactics and channels to connect with customers spending much of their time online. The main purpose of digital marketing is helping reach a larger audience and targeting of prospective customers through advertisements enabling of success.

Market share improves and promotes companies and their ability to deliver goods to end users. Digital marketing is a broad field attracting customers via emails and content marketing. Traditionally companies focused on marketing through print media and television. These options still exist but with the rise of internet it has led to a shift in modes of advertisement. Search engines and apps provides a two way interaction between customers and company, while digital marketing acts as a tool between the two in connecting both. Social media platforms like Facebook and Instagram and Twitter has made tracking of consumer trends easy and thus easier for digital marketing teams to understand customers emotions and link that to come to their doorstep with the product. In a nutshell digital marketing is about telling ideas and ones unique stories to the world.

Klynus is a digital marketing platform that turn businesses ideas into reality. Our team of digital marketing has proven to be well versed with every work till now, with happy clients every time. We resonate with businesses and SME’s in standing out among the crowd in giving a perfect brand identity and attract investors. We assure you with our valued reputation of more than 10 years that we value your ideas about a perfect website and build one for you.

Mobile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

Mobile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

Mobile apps have already penetrated every sphere of our lives and every imaginable ecommerce business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.