Starting and monetizing an ecommerce blog has never been easier than it is today. Not too long ago, creating an ecommerce website would’ve cost you thousands if not tens of thousands of dollars to set up and maintain. Monetizing an ecommerce website was just as tough. PayPal was in its infancy, email marketing was nowhere near as flexible as it is now and Stripe didn’t exist.

Ecommerce wars are raging. Obviously, we’ve long since passed the day when a company wanting to sell online had to worry about the technicalities of website creation and transaction security. Ecommerce platforms have that covered.

Understanding your buyer and the reasons why they don't buying is important to deliver creative, captivating communication and provide the service of the close.

You’ve got your product arranged beautifully in your ecommerce store. The doors are open, your Google Business profile is up-to-date and accurate, but your employees say they love coming into work in a peaceful atmosphere where they aren’t driven mad by people constantly trying to give them money.

Sometimes, ecommerce marketing can feel like a one in a million guesses. You follow all the best practices and work with an experienced firm, but how do you know that your efforts are reaching to desired results? Measuring the ROI of your ecommerce marketing strategy can enable you to track your progress. If you’re seeing too little ROI, there are a few different ways you can boost those numbers and produce long-lasting success.

A proper shipping strategy or lack of it can affect ecommerce sales in a big way. Here's a lowdown at some shopping strategies and how you can use them. Let’s start with the most surefire way to attract ecommerce customers, at least in the domestic market, Free Shipping.

Suppose you and your friends wanted to sell some snowboarding equipment online. You didn’t like any of the ecommerce platforms available, so you develop your own. Now imagine that your new ecommerce platform sells superior to anything your snowboard gear. That, in a nutshell, is how Builderfly was born.

What does your ecommerce store have in common with a children’s book? They both communicate with pictures and words. Even though you may have never thought of it in this exact way, your store is narrating a story to your customers. What’s more, how you tell that story will lead potential customers to choose if doing business with you is in their best interest.

Are you feeling the rush of more traffic, more orders? How about stress? Regardless of whether it’s a sale, a holiday, or an event, a spike in the number of guests to your site can put a strain on your operations. Learn how to tackle fraudulent purchases during high traffic periods. Prevent fraud e-commerce purchases during high sales time or in pick season of the year.

Starting an online store is a great way to expand the market for your current physical store or simply launch a business without the high cost of a brick and mortar store. What’s more, it’s not as hard as it once was. Rather than hiring a developer to program a custom platform for you, you can choose from dozens of available ecommerce platforms and get your store up and running in a matter of hours.

When it comes to color and eCommerce, nothing's ever black and white. Let's look at color psychology, and how they can help you in getting the best results.

Let’s begin with the basics, which for this situation means color theory. Basically, it’s the science and art of colors that looks at how we perceive, mix, and apply them. Color theory strives to create a logical structure for using color, and it all begins with the oh-so-familiar color wheel.

Scientists claim you have about 10-20 seconds to catch users’ attention before they leave your site for parts unknown. So you truly want to make that first 10 seconds count. Pairing the best fonts for ecommerce stores is not an exact science, but general rule designers like to follow is that opposites attract.

If you want to level up your product page game, check out five of these best ways to boost your product page conversions. Though the ecommerce industry is seeing rapid growth, many brands struggle to boost their ecommerce conversions. Most of them focus on improving their carts and checkout pages to increase sales. But a majority of customers don’t even reach that point.

Today we will provide an overview of some of the most popular Builderfly payment gateways for your store and how to integrate them.
Payment gateways or online payment processors are essential to every ecommerce store. Without them, you would not be able to receive payments from your customers. Depending on where you are located in the world there are hundreds of different payment gateways to choose from.

How much attention do you pay to your store’s image optimization? Often, brands get caught up on overthinking a logo – spending days, weeks or even months before they launch a great idea just trying to figure out what symbol is appropriate for a brand they haven’t even started yet.

When starting a business is one challenge, convincing people to buy your products is another. Your primary goal for an ecommerce store is to bring quality traffic to your store. Moreover, the next goal is to convert potential customers to the real one.

Regardless of business types, every site has some particular pages. Generally you will find: About us, home, terms of service, and contact page. When it comes to ecommerce sites, the list includes the FAQ page, payment, and return policy, terms of payments, etc.

Here are some key design guidelines that can help anyone get their Builderfly theme set up and keep it looking on-brand and polished.
That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Builderfly.