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Stories
How to Use Buyer Personas to Drive More Sales
Buyer personas used to be a lesser-known marketing technique. Nowadays, however, they have become almost essential for driving up conversion rates and understanding your target audience. So it’s no wonder that many brands seek the help of insight platforms to create authentic buyer personas for their customers.
How Qualitative and Quantitative Data Forms Buyer Personas
Buyer personas are an excellent way for brands to personalise their content and target it more specifically toward their ideal customer. In addition, it helps them understand their user’s search intent to cater to their needs, making themselves a more viable solution.
Why You Should Make the Most of Instagram Reels for Your Gen Z Audience
Instagram is one of the major social media platforms of interest for young audiences. Gen Z research suggests that about 71% of 18-29-year-olds gravitate towards the platform. In fact, 65% of Gen Z checks Instagram daily.
TikTok for Brands - How to Incorporate TikTok into Your Marketing Strategy
If you want to make the most of your marketing on TikTok, consider learning about your young audience and how they interact with the platform. This is Selfhood engages in Next-gen research to understand what consumers are looking for in brands, on TikTok and otherwise. Get in touch today to learn more about your next project.