Why AI is essential for continuous digital experience monitoring DEM

Digital channels play a vital role in providing services to customers for modern-day businesses. In case the channels are unresponsive, it leads to a poor digital experience, and customers are more likely to switch to another brand. It is therefore essential to maintain the service availability of digital channels, and Digital Experience Monitoring (DEM) is a solution that can help with this. DEM can identify issues that frustrate customers and help fix them to offer them a better experience, which can lead to customer retention.

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