"The publisher in digital marketing is a person or a company who’s in charge of connecting the advertiser’s product to the end user. They are the traffic provider. Publishers are the ones who are responsible for the ad’s promotion and they look in for top quality offers. They trust the advertisers in delivering the best product possible for having a fair monetization rate for their traffic. There are different types of media buyers, who buy their traffic on ad networks, who have their own organic traffic from web pages, webmasters, and social marketers. - For more info visit - https://www.blulex.com/qanda/