The goal of conversational marketing is to make customers feel unique by providing a one-on-one, personalized experience.

However, if you have thousands of followers or hundreds of clients, answering all of those messages by yourself may seem difficult.

To fill up the gaps, organizations deploy conversational techniques.

45 percent of organizations save time by using chat solutions like a bot (and preserve their sanity).

After all, you don’t want to be the one to respond to 500 messages, do you?