The resources, products, skills, and capabilities that provide a company an edge over its competitors are referred to as core competencies.

A core competency is usually something difficult to duplicate, such as a one-of-a-kind product or a distinct brand voice.

“Isn’t this a value proposition?” you might think.

Not precisely.

Competencies are what you use to support your value offer, while both are utilized to differentiate you from your competition.

“Always on, always available,” for example, is Uber’s value proposition.