As a university, you face stiff competition when it comes to attracting students and getting them to enroll at your university. Part of that competition is making sure that your website appears high in the search engine results pages (SERPs).

SEO for universities is a process by which you can optimize your website to rank higher in the SERPs for keywords related to your university, programs, and admissions process. There are a number of factors that go into SEO, including on-page optimization, off-page optimization, and content marketing.