Top Ten Types of Digital Marketing Digital marketing is a concept that refers to using online networks such as search engines, social media sites, affiliate marketing, email marketing, content development, and advertisement to inform, connect, and promote your product or service to potential customers in order to achieve your business objectives and goals. Other types of new digital platforms, such as smartphone, digital TV, digital watches, and other digital and IoT-related items connected to the internet, are now included in digital marketing.