Let’s say, keyword research tasks were previously dependent on manual spreadsheet work. They can now be automated through keyword research tools. Site auditing and monitoring platforms such as Search Atlas and Content King are there to automatically spotlight website changes and technical issues. . Additionally, it ensures the monitoring of audience’s behavior, and identifies opportunities to improve your SEO efforts. Simply put, the popularity of DIY SEO tools is going to be more. So, both businesses and agencies will be able to handle online campaigns more efficiently, and hence, devote more time to strategic planning.