A complete guide on how to decide whether to offer discount coupons or not. If offering then which type of coupons should be issued and to whom. Tips & tricks.

Not all coupons will work for all kinds of online stores. We suggest trying out a couple of different kinds to see what moves the needle for you, then refine the offers as you go. Obviously, it’s essential to carefully look at your profit margins to come up with an offer that you can afford to make. After all, the point of a coupon is to finally increase your sales.