How many times have you stopped to look at a product because the packaging caught your eye? Did the appearance of two similar products influence your decision when you had to choose between them? While we should try not to judge things based on their appearance, the truth is that we care a lot about first impressions. In a world like this, the appearance of a product's packaging is just as important as the product itself. Because, no matter how good your product is, poor packaging design will reduce sales.