The most desired Employers: A quest to become one!
Establishing a ‘Robust Employer Brand’: A company needs to present itself as one with a strong brand image by creating an engaging employee value proposition (EVP). The array of advantages and benefits that workers obtain in return for their labour must be cascaded on a regular basis. EVP should convey the benefits of working for your firm and be consistent with its culture. This creates the uniqueness of your organization’s brand.