How many times did the packaging of a product cause you to pause and check it out? Did the visual appeal of two comparable products affect your decision when you had to make one? Even though we should make every effort to avoid doing so, the truth is that we tend to place a lot of importance on first impressions. And in a world like this, the aesthetics of a product's packaging are just as important as the actual product. Because poor packaging design will hurt sales regardless of how great your product is.