Technology is taking over each and every industry with entirety in the same way as it is
permeating in our day-to-day lives. Digital Marketing industry caught the pulse of this
change long back and initiated to adapt the change. The latest bead in this collar of
rapid change is Artificial Intelligence (AI).

The technologies we are using in our daily lives are incorporating Artificial Intelligence
to a colossal extent, from the voice-powered personal assistants such as Google AI, Siri,
Alexa to Tesla’s self-driving vehicles. Each of these analyzing the stats around us, such
as how we live or work, what are our means of entertainment, through behavioural algorithms
and suggestive searches. So far as a result of this they have also managed to represent
impressive predictive capabilities, especially through social media.