We all know about social media; for example, Facebook, Twitter, Instagram, etc., and marketing products or services over these platforms is called social media marketing (SMM). Social media marketing works best if you follow a proper strategy. We, at Backup Infotech, follow a robust approach to building an effective social media marketing strategy.

Our 6-step approach includes the following steps:

Research of buyer personas and audience Examining the type of social platforms for the target audience Establishing metrics and KPIs Analyze the competitors Creation of unique and engaging content Organizing schedule for posts

With this comprehensive guide to social media marketing platforms, it would become easy for you to get an introduction to social platforms and how to make use of these platforms effectively for the growth of your business.