Customized diaries or business planners are an essential part of the corporate life. It is a utility which is used by almost everyone in the offices. Now let’s have a reality check, think how much negative impact does it generate on both your clients and employees? And how much loss can be generated for you just because you compromise on your brand value where this is the first chapter of marketing for marketing Mba’s that how do you create a brand and how is branding necessary for a venture. Its pretty obvious that you are not going a long way without some successful branding management.