Information on the internet is mostly the first source of information. Having a good reputation online makes people trust a business. Online Reputation Management (ORM) can help shape up a brand’s influence online. Every brand is bound to take a hit at some point, ORM strategies can drive a brand’s online reflection. You have very little control over what people talk about your business online and things on the internet stay forever. With ORM, you can take into account all the negative and false statements against your brand and address them before they cause serious damage to your brand’s image.