L’Oréal is tapping the power of emerging technologies and digital solutions to bring disruptive changes in its business operations and is aimed at providing more personalized beauty experience to customers through innovative products and solutions. L’Oréal is reinventing customer experience through digital channels like mobile to offer customers a personalized digital experience by helping them test hairstyles and makeup using mobile devices. Also, L’Oréal is harnessing the power of data to identify, predict, and help customers through tailored recommendations. The company is also leveraging AR technology to enhance customer experience.