How to Use Data to Execute and Maintain Brand Promotions - TheOmniBuzz
CPG brands have a huge possibility to succeed if they can master the retail channel, but those who have already participated in the market are aware that success requires a dedicated investment. To maximise that investment, CPG sales and marketing teams are putting data at the centre of their retail promotion - execution efforts. By prioritising and maximising high-opportunity projects, they are able to gain the intelligence they need to execute and maintain brand promotions.
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