There is no denying that Search Engine Optimization (SEO) has been at the forefront of the digital marketing industry. SEO has shown us how to retain our audience and it's extremely important in the modern market. SEO is not just about rankings and optimizing your website, but it's also about knowing how to develop your site for the most receptive user. This slide will look at how to optimize your website for search engines and also discussed the benefits of SEO for your business.