The key challenge with deliverability is gathering proper information for each contact and keeping track of it.

Emails sent in email marketing efforts, whether automated or manual, may not always reach the intended subscribers or readers.

The amount of emails you send to your target audience vs the emails that get through inboxes and promote open and click-through rates is known as the deliverability rate.

Bounce rate, on the other hand, is the percentage of emails that do not make it to the inbox.