If your business does not have a strong social media presence, it will most likely be considered a fake or scam company by consumers. Your social media presence and the following you get from it represent the status of your company in the digital space. However, getting followers and dominance over this space is not as easy as you might think. In this article, we'll look at how a social media optimization service may help businesses discover and target their ideal social media audience to increase their authority and authenticity.