Email marketing should not be long and tedious.

You’ll need to adjust to your customers’ preferences if you want your emails to add value.

Short, brief, and valuable emails are generally the most effective.

If you want your prospects to read a long piece of material, sending them to your website is the best option.

Your major objective is to make your subscribers aware of the value you provide.

If you’re promoting an article, give a brief overview of the topic and the benefits of reading it before concluding with a call to action.

If you’re selling something, direct them to your landing page after explaining the deal.

Only use relevant words.

Remove all extraneous information and put yourself in the reader’s shoes.

When presenting more material, make sure to divide it down into parts.

To make the material more skimmable, use more paragraphs and bullet points.