Over the past 15 years, our team, DesignLab, has worked with thousands of start-ups, small businesses, and agencies to develop and enhance their visual identities. We frequently write and speak about brand identity on our blog and at conferences, and we have keynoted a number of conferences and webinars on the topic. This guide offers the practical knowledge, advice, best practices, and experience we've gained from assisting more than 100,000 of the most well-known brands in the world.