Standing issues in business, there’s no doubt. An extraordinary name can permit you to take your business to levels you never envisioned conceivably; an awful one can devastate you before you even open the ways to your store. Trustworthiness, for better or for worse, also matters when you attempt to secure a merchant account for your company’s credit card processing & Check processing ACH processing. But not your reputation, no matter how pristine and spotless it might be.