In 1976, the organization hired John Brown and Partners, based totally in Seattle, as its first marketing enterprise. The following yr, the corporation created the primary “brand ad” for Nike, known as “There is not any end line”, in which no Nike product was shown. By 1980, Nike had attained a 50% marketplace share inside the U.S. Athletic shoe market, and the employer went public in December of that 12 months.[13]