A display driver IC controls the current and voltage requirements across the display panel for it to function. The display driver receives image data from timing controller and delivers precise analog voltages or currents to create images on the display. The market is growing due to the increasing demand for OLED and flexible displays, adoption of highly priced and advanced display drivers, and growth in the automotive display market. Growth in the use of 4K and 8K televisions and availability of UHD content, and evolving role of DDICs in individual components and single integration chips also drive the growth of the market for display driver ICs.