A Netherland-based retail furniture manufacturer was dealing with an overlong design cycle and an in-efficient manufacturing process. With 3D CAD modeling, the manufacturer experienced a drastic improvement in manufacturing cost and time. Detailed 3D designs created using rough inputs shared by the designer were converted into detailed 3D models, leading to faster approvals. Clear design intents led to seamless communications across stakeholders due to which the complete transformation of conceptual sketches took place in just 72 hours.