What is Lead Automation?

Lead automation uses software to automate activities such as lead generation, qualification, scoring, distribution, and nurturing. The old method of walking leads through the sales funnel without scoring, qualifying, or distributing them can cause a disconnect between teams and result in the loss of high-value leads. Not only that, but you'll waste time and money on leads who may never become customers. By automating sales funnel processes, you can create a smooth-running and efficient process that will aid in the conversion of leads to customers.