Digital transformation is a digital marketing term that refers to the process of transforming an organization's business model, infrastructure, processes, and culture to become more digital and customer centric. The five truths below are the most important things to know about digital transformation. – Digital transformation will be changing how companies operate and communicate with customers – Digital transformation will be changing how companies build their products and services – Digital transformation will be changing how companies sell their products and services – Digital transformation will be changing the way people work in organizations – There are many different views on what digital transformation means for businesses