Search engine optimization has no static rule. As the time goes, it introduces new things to offer better results to companies. Business entities are hoping to get the best rank so that they can beat their competitors. New rules of search engine optimization ensure a good position on the search engine result page. The best search engine optimization service always includes the effective tactics in order to provide companies with a satisfying result. They know rules in SEO and plan their strategies accordingly. If you want to lead the competition, you need to consider a few basic things. They will not change in the course of time. Consider these 5 essential facts for your SEO.