2023 is once again the year of the customer. That’s why it’s no wonder that businesses are looking for data and processes to ensure that they can reach and engage existing and potential clients through multiple methods, utilizing various devices if necessary. Key Takeaways: • With the increasing demand for seamless customer experiences, businesses must keep up with the competition. • Choosing a CRM for your business that is both powerful and easy to use can be overwhelming in this digital era • If you are searching for the most adaptable fit for your business or the best CRM on the market, you're in the right spot! • Read on to learn why businesses are jumping into the CRM bandwagon and ECF Data's recommended CRM for your business.