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Why any business need video marketing?

Video has the potential to transmit large amount of information. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video. So, Video Marketing is a method where any information can be learned and understood very easily in least possible time with the helps of videos. Another benefit is reduction in boredom.

Key Points of Video Marketing:

1. Customers prefer to watch videos.

2. Use Video marketing as a tactic to improve consumer engagement.

3. Video is easily searchable.

4. Video is mobile.

5. Get deep insight into the behaviour of viewers who interact with your videos.

6. Video increases the conversions.

7. Videos help you to get more visibility in search engines.

8. Easily share videos on social media channels.

Here are some facts and stats about video marketing and YouTube. Benefits of Video Marketing: 1. 92% of mobile video viewers share videos with others.

2. 65% of executives have visited a vendor’s site after watching a video.

3. 70% of marketing professionals report that video converts better than any other medium.

4. When an email contains a video the click through rate increased by 200% to 300%.

5. Video boosts email open rates by 19%.

6. The average Internet user spends 88% more time on a website with video.

7. 64% of consumers are more likely to buy a product after watching a video about it

8. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos

9. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.

10. Homepage videos are shown to increase conversion rates by 20% or more.

11. Using video on landing pages can increase conversion by 80%

12. Only 24% of brands are using online video to market to consumers.

13. B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic.

14. 52% of marketing professionals worldwide name video as the type of content with best ROI

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